The Power of SEO and How It Can Spearhead Human Services Agency Success
In the world of online engagement, strategically incorporating Search Engine Optimization (SEO) within your human service's website is one of the underlying keys to success, for you and the families. There is an immeasurable amount of content throughout the internet and, according to Siteefy, 380 new websites are being created every minute. No, they are certainly not all child support or human service related businesses, but this should give you a pretty good idea just how much competition you are up against and why SEO should be a priority.
What is SEO and Why It Matters for Your Human Services Agency
Starting with the basics, SEO is an umbrella term that includes all of the fundamental practices that will optimize your site to rank in search engines. This means when someone is looking for child support services in your area, your business will show up towards the top. Why does that matter? Because only 25% of searchers go to page #2 on Google. This indicates that if your human services content is not SEO rich, you will not end up on the first page in search results and will be losing opportunities to grow your business.
How Grays Peak Strategies Can Help
What that being said, how can our team help you prove so places like Google see your website as "worthy" enough to be featured first in key specific searches? By tackling SEO in every single facet of your website. This includes, but not limited to:
Keyword Research and Incorporation - First up is researching and utilizing high traffic searches yet show low competition keywords throughout your website. From blogs, headings/headlines, subheadings, landing pages, 'about us' sections to service listings, we target the prime places in your child support site to use powerful keywords that can make you more discoverable.
Positioning You to Receive Backlinks - SEO is not just about keywords; it is about proving to Google and any other search engine that your content is vetted and quality-driven. One way to do that is by integrating valuable backlinks to represent a "vote of confidence" between your own site and others. Overall, if you have SEO friendly content that others can trust, you will gain backlinks from reputable sources and be seen as a respected human services agency because others are vouching for it.
Optimizing Images - Believe it or not, an image alt tag works wonders at boosting SEO for any industry. Those keywords we come up with to use in your website content will also be applied as the text alternative for your images. This enables search engines to pick up on them and allows you another multi-angled route for search engine algorithms to find and showcase your agency.
Scan for Keyphrase Density - For the best chances of ranking in search engines and boosting your overall human services agency success, keyphrase density in your site needs to be addressed. In a nutshell, keyphrase density means how many times the keywords are used in your content and where they are placed. If the keywords are used too many times, then it can actually do more harm than good, as this is called keyword cluttering, which Google penalizes.
Tip: General rule of thumb is one or two keywords/phrases for every ~100 words.
Final Thoughts –Work Smarter, Not Harder
It is no secret that SEO strategies are fundamental to thrive in the flooded digital market as a human resources agency. After all, organic traffic becomes the catalyst for more child support seeking viewers, and this equates to your agency growing. Sure, much of online marketing does have a lot to do with collaboration, consistency, and dedication, but what it all boils down to is how well you can optimize these things to stand out. With that being said, trying to run an agency and learn SEO simultaneously can feel burdensome, but it doesn’t have to be that way.
We here at Grays Peak Strategies have SEO experts with extensive professional backgrounds in the field and are ready to help you obtain business growth and feel less stressed at the same time. In the end, do your due diligence and take advantage of qualified SEO outsourcing professionals. Give yourself the solidifying confidence that with your new levels of agency exposure, more families will be able to access the quality child support services they deserve through you, and that is a wonderful reward all on its own.